Privacy policy

Last updated: September 3, 2025

Eastface Pet Boutique (“we,” “our,” or “us”) operates this online store and website, including all related information, content, features, tools, products, and services (the “Services”). The Services are powered by Shopify, which enables us to provide a secure shopping platform.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection and use of personal information.

By accessing or using the Services, you agree that you have read, understood, and accepted the practices described in this Privacy Policy.

1. Personal Information We Collect

We may collect the following categories of personal information:

Contact details (name, billing/shipping address, phone number, email).
Financial information (payment card details, transaction data).
Account information (username, password, preferences).
Transaction details (items viewed, carted, purchased, returned).
Communications (customer service inquiries and related content).
Device & usage data (IP address, browser type, network info, activity logs).

2. How We Collect Information

Directly from you (account creation, checkout, support).
Automatically (cookies, pixels, analytics).
From service providers (payment processors, shipping partners).
From partners or third parties (marketing or fulfillment providers such as CJdropshipping).

3. How We Use Your Information

We use personal information to:

Provide Services: fulfill orders, process payments, arrange shipping, handle returns.
Improve Services: personalize recommendations, enhance website functionality.
Marketing & promotions: send offers, emails, and online ads (subject to your preferences).
Security & fraud prevention: authenticate accounts, prevent fraud, ensure safe payments.
Legal compliance: meet obligations under applicable laws and respond to legal requests.

4. How We Share Information

We may share your information with:

Service providers (Shopify, payment processors, analytics).
Fulfillment partners (e.g., CJdropshipping) for packaging and shipping orders.
Business/marketing partners (for personalized ads).
Affiliates or group companies for operations.
Legal or regulatory authorities where required by law.

5. Cookies and Similar Technologies

We use cookies and similar technologies to:

Operate and secure our site.
Analyze traffic and improve performance.
Deliver personalized content and ads.

Depending on your location, you may have the right to accept or reject non-essential cookies.

6. Children’s Privacy

Our Services are not directed to children under 13 (or under 16 in the EU/UK). We do not knowingly collect personal data from minors. If you believe a child has provided us data, contact us and we will delete it.

7. Security and Retention

We take reasonable steps to secure your data, but no method is 100% secure.
We retain data as long as needed to provide Services, comply with law, and resolve disputes.

8. Your Rights and Choices

Depending on your location, you may have rights under privacy laws (e.g., GDPR, UK GDPR, CCPA). These include:

Right to access/know what data we hold.
Right to correct inaccuracies.
Right to delete personal information.
Right to portability (receive a copy or transfer data).
Right to opt out of targeted advertising or sale/sharing of data.
Right to withdraw consent (where processing is based on consent).

European Union (EU) Customers

You have rights under the EU GDPR, including access, rectification, deletion, restriction, objection, portability, and withdrawal of consent. You may lodge complaints with your local supervisory authority.

United Kingdom Customers

If you reside in the UK, your rights are governed by the UK GDPR and the Data Protection Act 2018. These mirror EU GDPR rights, including access, correction, deletion, restriction, portability, and objection. You may lodge complaints with the UK Information Commissioner’s Office (ICO): https://ico.org.uk.

We aim to respond to verified requests within 30 days.

9. International Transfers

We may transfer personal information outside your country of residence.
For transfers outside the EEA or UK, we rely on recognized safeguards such as Standard Contractual Clauses unless the destination country has been deemed to provide adequate protection.

10. Complaints

If you have concerns about our data practices, contact us first. You also have the right to escalate to your local data protection authority.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted with a revised “Last updated” date. Significant changes will be communicated as required by law.